Tradition & Customs

Quick March!

When the Hanoverians celebrate the Marksmen’s Funfair, they do so in style. The largest marksmen’s festival in the world lasts for ten whole days and nights. The atmosphere is carefree and cheerful and the huge funfair with countless attractions means a good mood is guaranteed.

Fizzing with Tradition: Hannover's Beer History

© Collegium ehem. Bruchmeister e.V. der Landeshauptstadt Hannover

Beer brewing in Hannover is closely linked to the name of brewer Cord Broyhan, who presented a new type of top-fermented ale in 1526. His invention led to the foundation of Gilde brewery, the oldest business still in existence in Hannover. Broyhan House – where the beer pioneer lived – is now a gastropub in the second-oldest half-timbered building in the city. The famous Lüttje Lage – Hannover’s ‘national drink’ – also dates back to that time. The easiest way to master the distinctive drinking technique is to book a “Bruchmeister” tour. Visitors to the Marksmen’s Funfair have no option but to join in this amusing alcoholic ritual.

The Royal Gardens of Herrenhausen - Sparkling Events, baroque Setting

Herrenhausen Gardens have provided an impressive backdrop for glittering events for more than 300 years. In those days, Hannover’s royal couple invited guests to attend magnificent celebrations and even today, the Royal Gardens still provide an illustrious venue for captivating illuminations, fireworks, drama and concerts. “Schorsenbummel” means Sunday shopping in Georgstraße in the city centre, accompanied by an entertaining programme of music and cabaret. This tradition dates back to the days when George III promenaded up and down this grand boulevard.

Romantic Christmas Markets

It is not only in summer that Hannover stages enchanting events. Since the end ofthe 18th century, romantic Christmas markets have regularly taken place in the state capital.