CeBIT 2015: China named Partner Country

During Chinese President Xi Jinping’s trip to Germany at the end of March, China and Germany agreed to make 2015 the year of “innovation cooperation” between the two countries. “The partnership between the aspiring IT nation of China and the CeBIT show in Hannover is an essential component of Sino-German innovation cooperation in the field of information technology”, commented Frese. “It represents a key step towards promoting economic cooperation between China and Germany, particularly with regard to the high-tech sector.”

Substantial growth of the Chinese IT market

The Partner Country project is moreover expected to have a substantial impact on the innovative dynamics of other sectors of industry, according to Frese. The substantial growth of the Chinese IT market and the upsurge in domestic consumption there have transformed China into a highly interesting sales and partnering market for globally active IT enterprises. After the United States, China is the world’s second-biggest IT market.

China at CeBIT

China is highly familiar with CeBIT in Hannover. Since the early 90s Chinese participation has grown continually. At the turn of the century the number of Chinese exhibitors went up to 30; by 2003 it was up to more than 100 and by 2009 more than 300. Today, Chinese enterprises have surpassed the 500 mark, with 515 companies occupying display space of some 11,000 square meters at the most recent event in March 2014.

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